Our History

Square Deal Mattress Factory & Upholstery has been family owned and operated with the same values established by founder Ennis Rife over 96 years ago. Our family has proudly manufactures high quality comfort. Keeping with our traditions and not industry trends, our mattresses are two-sided, allowing them to be flipped and turned, essentially doubling the life. Square Deal Custom Acorn Furniture re-upholsters and manufactures new furniture. Acorn is furniture where you get exactly what you want, not having to settle for what is on the floor at conventional furniture stores. We invite you to come in and meet our friendly, knowledgeable salespeople to learn more about products made right here in Chico CA. We also have a showroom located in Oroville CA. Factory & showroom hours are Mon., thru Fri. 8:30-5:30, Sat. 10:00-4:00.


Mankind has always sought a better surface upon which to sleep. From the dawn of history, and for thousands of years thereafter, these surfaces were made up of grasses, leaves, twigs, furs, Spanish moss, corn shucks or anything at hand that was softer than the ground. Later, in the late nineteenth and early twentieth centuries, mattresses became manufactured items. These sleep products were an outer cotton fabric covering, or ticking, usually sporting a striped design.


Ennis Rife and his family traveled from Rocky Ford, Colorado to California to the riches of our Golden State. He went to work for Chico Mattress Factory when he was sixteen years old. He gained valuable knowledge to help him start his own company. He wanted to give his customers the highest quality products at a fair price. Hence the name Square Deal. First delivering his mattress products in a horse drawn buck board. He married, Leotta Bigham, in 1926. The business prospered through the hard times even through the Great Depression. Ennis created a local butcher shop for his parents to work at next to his mattress business on Humboldt Road. One of the biggest challenges was during WWII. Everything went into the war effort and it became hard to find the materials needed to create the new innerspring mattress. Gasoline was rationed making deliveries difficult. After WWII the business took off and opened store fronts over the many years selling appliances, furniture, bedding and more. They opened an additional mattress factory in Oroville and another upholstery shop in Paradise in the 1950s and 1960s.


Ennis and Leotta Rife worked side by side for over sixty years. They faced many challenges during that time and saw many new advances in technology. They taught their family and employees the tried and true traditional methods of quality workmanship. Second and third generation, Lois Lash and son Richard Lash, took over and started expanding the business with new mattress technology. They contribute their expertise to fourth generation, Jessica Lash and Jamie Anderson, who are coming up and continuing the dream envisioned by their great grand father from the beginning.

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Square Deal Mattress Factory

1-800-753-REST (7378)

1354 Humboldt Avenue Chico, Ca. 95928

Hours: Monday - Friday 8:30 to 5:30

Saturday 10:00 to 4:00


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