Building Your New Bed

Comfort isn’t just about firmness. Cramped quarters can also have an impact and turn sleeping into a nightly wrestling match. Since a healthy sleeper moves anywhere from 40 to 60 times per night, it is important to choose a size that will allow sufficient freedom of motion while you sleep and will help you relax while getting to sleep. Standard mattress sizes are shown below:

Custom mattresses are also available. Some of the normal custom sizes are manufactured in the following sizes: Three Quarter 48" x 75", Three Quarter Short 48" x 72", California Queen 60" x 84", Super Single 48" x 84". Length and width dimensions for mattresses and box springs have a tolerance of ± 1½”.


We can also manufacture custom mattresses and box springs to fit antique beds, sleeper sofas, campers, boats, or other special needs you may have. Please note that custom size innerspring mattresses and box springs have a tolerance of ± 1 ½".


TIP: Box springs are slightly smaller than the mattress. This slight size differential is normal and is mainly due to the additional layers of upholstery in a mattress.


TIP: If more than one person is sleeping in the bed, we strongly recommend a Queen or King size. Both are wider and longer than the standard double or full size bed.



Gone are the days when a mattress had to be as hard as a board to be good for you. After all, a mattress that is too hard may only succeed in putting your hips and shoulders to sleep. You will sleep best when your bed helps you feel comfortable, cozy and secure. In order to find the best mattress for you, you need to choose the right level of firmness. We recommend that you lie down on the mattress you like best for at least 15 minutes to ensure that it’s right for you.


Firmness refers to the “feel” or comfort of the mattress set. It is derived from a combination of the upholstery materials and the support system of the mattress. Ultimately, it is a personal preference. If the inner springs are the same, a mattress with harder padding materials is NOT better or more supportive than a mattress with plusher, softer padding materials! They can both be supportive; it just depends on which you like better.


In order to test each mattress, try lying down in your typical sleeping positions. Keep in mind that side sleepers usually prefer thicker and softer padding than back sleepers as it contours better to your shoulders and hips.


TIP: Softer mattresses mean thicker, higher mattresses. So make sure that the bed is not too high for you to get in and out of comfortably. Also, check to see if a thicker mattress will cover up too much of your headboard. You may want to consider a low profile box spring to decrease the total height of your mattress set.


TIP: Many of the sheets available will fit today’s thicker mattresses, but you may need deep pocket or high contour sheets for some of the extra deep models.


Upholstery Materials

The padding or upholstery layers of a mattress are composed of cotton, fiber or foam. These layers insulate the body from the innerspring unit and allow for the creation of different comfort by adding varying amounts and/or types of padding. Upholstery materials, combined with the innerspring and box spring support system, are largely responsible for the “feel” or “comfort” of a mattress.


TIP: Cotton is one of the finest upholstery materials available for use in a mattress. It is an excellent insulator against coil feel. Cotton also helps maintain a more consistent mattress comfort as it firms up slightly over time, offsetting the softening characteristics of foam. Other benefits of cotton are that it is a breathable, sustainable resource and a natural fiber.


TIP: High density foam materials are available for use in a mattress. Foam gives you a plush feel when in a pillow top or can firm up the inner spring flex when wrapped over the coil. The foam has a CertiPur-US certification that requires low-emissions for indoor air quality and insures it is made without ozone-depleters, formaldehyde, PBDE’s, prohibited phthalates, lead ,mercury and other materials of concern.


TIP: Natural latex rubber is the “greenest” component available to the industry and the most “eco friendly” product on the market. Elasticity and resiliency are dominant characteristics of natural rubber bedding components. Naturalux components offer outstanding durability and guarantee the ultimate comfort in any sleeping position.



Correct support is an essential ingredient for a healthy body. It is mainly delivered through the “core” of the mattress, which can be innerspring, foam, air or water. It is also delivered through the box spring or foundation under the mattress.


A good mattress and box spring will gently support your body at all points and keep your spine in the same shape as a person with good standing posture. When trying a mattress, pay special attention to the heaviest parts of your body; your hips, shoulders and lower back. If there is inadequate support, you may develop back pain. However, if a mattress is too rigid, you may experience uncomfortable pressure.


Here is a little bed-u-cation on the differences.


Inner spring coils


The majority of mattresses sold in North America are manufactured using a steel coil inner-spring. In their manufacturing, some coils are tempered with oven heat or electricity. This is a special stress-relieving process. It assures that the coils will return to their original height after repeated compressions from body weight. There are 4 main types.


  • Bonnell coil mattresses have been around since 1871. In fact, most of us either grew up sleeping on a Bonnell coil, or have experienced these in hotels and motels. With today’s technological advances in foams and fibres, a well featured Bonnell coil mattress is often ideal for spare rooms and short term use.
  • Offset coils look like Bonnell coils, but their unique design allows them to flex better under weight, taking a degree of pressure off pressure points such as your elbows, hips, ribs, and shoulders. This improves circulation, which results in a better night’s sleep. The Offset comes in a knotted design and an open-end Offset called the LFK.
  • Continuous coils are often dubbed as “Chiropractic”, they provide superior body weight distribution, which improves circulation. The result is a more comfortable sleep, and for some a degree of relief from health issues such as arthritis, fibromyalgia, rheumatism, sciatica, and numbness or tingling of the hands and feet.
  • Pocket coils unlike other coils are individually encased and uniquely joined in the centre, allowing them to work independently. When two people sleep together on a pocket coil mattress, the reduction in motion transfer from tossing and turning partners results in less sleep interruptions, and therefore a better night’s sleep.


In the Knotted Bonnell, Offset, LFK and Continuous designs, individual coils are held together in rows by helicals. These are long springs of lighter gauge wires, spun through the coil upper and lower ends. The outer perimeter springs are then attached to a border rod. The border rod is a heavy-gauge steel rod that forms the structural perimeter of the unit, and adds strength to the edge of the mattress. Some manufacturers have removed the first row of coils all around the perimeter and replaced the metal coils for foam. This design gives you a strong edge at first, but will eventually soften and result in a loss of sleeping surface.




  •     Least expensive type
  •     Numerous brands, models available
  •     Pocket coil models well-suited for couples
  •     Some models can be flipped to prolong life




  •     Difficult to comparison shop
  •     Cheaper models use lower-quality materials
  •     May require purchase of a box spring
  •     Top padding only is less durable than other mattress types



Polyurethane Foam

In the ever-growing foam industry there is a variety of qualities and firmness options to choose from. The quality of the foam will be determined by the density, which is the weight of one cubic foot of the foam. The firmness is determined by the I.F.D. (Indentation Forced Deflection). The is foam firmness is determined by the amount of weight that is required to compress a piece 15" x 15" x 4" down 25%. The higher amount of weight that has to be used the firmer the foam. Polyurethane foam is the most common upholstery padding used in mattresses today. It is an open cell construction, which makes it very breathable.




  •     Reduces motion transfer between couples
  •     Numerous brands, models available
  •     Some models can be flipped to prolong life
  •     Open-cell construction is more breathable than other all foam constructions




  •     Typically constructed with layers of different firmness and density
  •     Most are padded one side only
  •     Compared to an inner spring foam is warmer to sleep in
  •     Firmer models may cause more pressure points for those who prefer to move during sleep



Visco Elastic Memory Foam

Visco Elastic Foam, also referred to as Memory Foam, is a specialized type of Polyurethane foam with very unique characteristics. This foam is known for being used by NASA in providing the astronauts comfortable travel in space. This foam reacts to the body temperature and weight, conforming to the shape of your body.




  •     Contouring to minimize pressure points
  •     Highly resistant to bacteria, mold, mildew, mites and other odor causing germs.
  •     Reduces motion transfer, well suited for partners
  •     Semi-Closed cell construction is more breathable in releasing your body temperature




  •     Typically constructed with layers of different firmness and density
  •     Most are padded one side only
  •     Compared to an inner spring foam is warmer to sleep in
  •     Slow recovery makes it harder to move or get out of



Latex Natural Foam Rubber

All Natural Latex Rubber mattresses is designed to outlast any inner spring or foam mattress on the market. There are many different "Latex" mattresses out there, but few are actually in the raw form. We hear the names of Dunlop and Talalay throughout the market. But what do they mean? Dunlop latex foam was put to market in the 1950's. The goal was not to create natural foam, it was to create a longer lasting, better feeling product than other foams on the market. Talalay latex foam was then invented. It felt better than Dunlop foam since it was softer, more durable and had a more consistent feel. To do this, 80% of the natural ingredients were replaced with synthetics. Remember "natural" was of no concern back then, it was all about the properties of the foam. People often say that Talalay is the superior latex. As technology improved, Dunlop latex evolved and caught up in terms of performance, durability and consistency. Today, Talalay is still the softer latex foam but it remains 80% synthetic.




  •     All Natural and durable
  •     Highly resistant to bacteria, mold, mildew, mites and other odor causing germs.
  •     Faster recovery time than other foams
  •     Closed cell foam with pin holes for heat release




  •     Typically constructed with layers of different firmness and density
  •     Expensive compared to other styles out on market
  •     Compared to an inner spring foam is warmer to sleep in
  •     Does not absorb movement like other foam mattresses



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Square Deal Mattress Factory

1-800-753-REST (7378)

1354 Humboldt Avenue Chico, Ca. 95928

Hours: Monday - Friday 8:30 to 5:30

Saturday 10:00 to 4:00


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